Why VR Isn’t Quite There Yet for Event Entertainment

Research shows that VR is regarded by many visitors as “gross or dirty”

Sharing a headset between people is regarded by most visitors as repulsive and dirty. It is the #1 reason why VR should not (yet) be used at events.

Don’t have your brand associated with “sharing germs or sweat from a stranger”

Virtual Reality (VR) has captured imaginations for decades, promising to transport us to fantastical worlds and revolutionize entertainment. While VR experiences are undeniably cool, they might not be the slam dunk for every event. Here are some more reasons why VR currently faces challenges as the sole source of entertainment at events:

Limited Accessibility: VR headsets are still expensive for many attendees. Events requiring them create a barrier to entry, potentially excluding a large portion of the audience.

Isolation vs. Connection: Events are often about shared experiences and social interaction. VR, by its nature, isolates the user. While some VR experiences incorporate multiplayer elements, the feeling of being together in a physical space is irreplaceable.

Technical Hurdles: VR technology is still evolving. Motion sickness can be a real issue, especially for those new to VR. Additionally, ensuring a smooth and functional experience for a large number of users simultaneously can be a logistical nightmare.

Focus vs. Fun: VR experiences can be incredibly immersive, but that focus can be a double-edged sword. Events often have multiple activities and distractions. VR might be so engrossing that attendees miss out on other event aspects.

The Cost Conundrum: Setting up a VR experience for a large event can be expensive. Renting headsets, creating VR content, and ensuring technical support add significant costs to an event budget.

The “Wow” Factor Fades: The novelty of VR can wear off quickly. While the initial experience might be impressive, it needs to be backed by engaging and creative content to hold attendees’ interest for longer durations.

Sportive or active engagements work better than VR to capture an audience.

Light movement and a bit of competition releases endorfines.

This feel-good hormone associates with happyness and will leave your audience with a positive connection to your event.

Physical entertainment may be a better choice for your brand.

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