4 in a row is an addictive, instantly recognised touchscreen game that turns passing foot traffic into engaged booth visitors — and into a GDPR-compliant prospect list you walk away with.
Players take turns dropping tokens under time pressure: simple enough that visitors understand it within seconds, dynamic enough to create real tension, replayability and competitive energy. It is designed to increase foot traffic and give your staff a no-friction way to start a conversation — or to run fully attended-free while it pulls a crowd on its own.
The game scales automatically and is best suited to a 1080×1920 vertical touchscreen. It can capture user contact data lawfully at high throughput — up to 300 prospects per day, automatically compiled into a downloadable .csv list you keep after the event.
Why it converts on the floor
Interactive content like this is shown to drive 16–24% more traffic, turning passive footfall into active booth visitors. Of those who play, around 63% are inclined to share their details and agree to be contacted later — lead capture that happens inside the fun, not as an awkward sign-up form. And because the experience is branded throughout, 90+% of players still remember playing and seeing your brand long after the event. Bright visuals, motion and score pressure do the attracting; the built-in lead capture system does the qualifying.
The low barrier to entry makes it ideal for busy environments: no host or long explanation needed, and the intuitive mechanic works for adults, younger visitors and international, mixed audiences alike. That makes it a fit for exhibitions, shopping malls, promotional tours, product launches, recruitment events, public activations and branded pop-up experiences.
Your brand, end to end
A built-in admin panel makes the whole game yours: logo, colours, backgrounds, start and end screens and campaign messages. You can change titles, calls to action and branding images on the fly, tune difficulty levels, and keep constant brand performance and messaging across the play loop — with a viewer / bystander panel to hold the crowd around the screen. It runs online or fully offline via XAMPP, handles 30–60 players per hour, and is quick to start and easy to reset between sessions.
All digital content is built in-house by MadeforArcade development studios, giving you direct contact with the developers, fast turnaround and the option of custom development — we can extend the concept or build new touchscreen games in the same style. Available as a digital game to run on your own hardware, as a complete rental package with a 55" touchscreen kiosk, or as a fully branded plug-and-play system to own and reuse across multiple venues and events. Branding, lead capture and custom game changes are available as options.
Turnkey delivery from one supplier — game, hardware, branding and support — with fast deployment for short lead-time activations and multi-use potential for agencies, venues and brands.
