Branded games, built for you — from a blank sheet.
Games at the crossroad of digital feedback and physical play — touchscreen kiosks, uprights, giant pushbutton pedestals, bikes, sensors and bespoke gameflows. Hardware, electronics and software engineered in-house, around your brand.
Branded builds from €675 · full custom €1.500–€9.000 · see pricing
Where digital feedback meets physical interaction.
The magic isn't the screen or the button — it's the split-second loop between them. We engineer both sides so a push, jump, spin or swipe turns into light, sound, score and reward instantly.
Digital feedback
- Big displays
- Live scoring
- Leaderboards
- Attract loops
- Dynamic lighting
- Sound
- Data & lead capture
Physical interaction
- Giant buttons
- Bikes & pedals
- Jump & step pads
- Touch
- Joysticks
- Motion & proximity sensors
= one tight loop of react → reward → replay
Custom, but not out of reach.
Every build is quoted on your brief — here's where it starts.
A proven mechanic in your brand: screen artwork, colours, logo and a solid, event-ready build.
All the bells and whistles — custom sounds, video & imagery, full brand livery, bespoke gameflow and special hardware.
Final price depends on scope, hardware and quantity. Tell us the brief and we'll quote it precisely.
Not ready for a bespoke build? You can also rent ready-made machines, or unlock MFA Pro trade pricing.
One workshop. Any shape of game.
Pick a proven form factor or bring us a blank sheet — we build the cabinet, the electronics and the game to match.
Touchscreen kiosks
Sleek standing kiosks with capacitive touch, payment, cameras or RFID — data capture and play in one.
Vertical / upright
Portrait cabinets that command attention — big screens, arcade controls, statement presence on the floor.
Horizontal & tabletop
Low-profile and shared-play builds for lounges, bars and hands-on brand corners.
Pushbutton pedestals
Giant illuminated buttons on a pedestal — irresistible, tactile, reaction-and-reward crowd magnets.
Custom gameflow
Bespoke logic, scoring, timers, leaderboards, prize triggers and data hooks — designed around your campaign.
Built for your brand
Cabinet livery, UI, sound, lighting and prizes — every pixel and panel wears your identity.
A few we've built — all fully branded.
Proven mechanics to make your own, or a launch point for something new. Every one pairs a screen with a physical action.
Custom gameflow means any of these becomes uniquely yours — mechanics, scoring, prizes and data built around your campaign.
Mechanical, electronic and digital — engineered together.
No outsourcing the hard parts. Our own team owns the whole stack, so hardware and software are designed for each other from day one.
Physical build
Cabinet design, metal & woodwork, finishing and assembly — durable machines built to travel and take a crowd.
Electronics & controls
Custom PCBs, wiring, sensors, LED lighting, buttons and I/O — reliable, serviceable, show-ready.
Software & game engineering
Custom game code, UI, attract loops, analytics and remote content updates — written in-house.
Own R&D
A dedicated research & development team prototyping new mechanics, controls and interactions.
From brief to branded machine.
A clear path with your account team from first sketch to on-site handover — and support after.
Brief & concept
Goals, brand, space and budget.
Gameflow & UX
Mechanics, scoring, prizes, data.
Design & electronics
Industrial design + control systems.
Software
Game code, UI, analytics, updates.
Build & QA
Fabrication, assembly, testing.
Deliver & support
Install, train, maintain.
Your R&D department for interactive play.
Most agencies subcontract the machine. We are the machine-makers — designers, electronics engineers and game developers working side by side in one building.
- ✓One team, whole stack. Build, electronics and software owned in-house — fewer hand-offs, tighter results.
- ✓Own R&D & engineers. New mechanics and controls prototyped and proven before they ship.
- ✓Made to travel. Engineered for events, expos and multi-venue roadshows — set up fast, run reliably.
- ✓Truly yours. A one-off machine that carries your brand, not a re-skin of a stock cabinet.
Hardware + software in-house
Team from concept to crowd
Form factors — fully bespoke
Designed & built in Goirle
Built to pull a crowd — anywhere.
Have a concept — or just a challenge?
Tell us what you want people to do and how you want your brand to feel. Our engineers will turn it into a machine.
Start your custom build →Rent ready-made machines · MFA Pro trade pricing · Contact us
Custom builds, answered.
Do you build custom branded games from scratch?
Yes. We design and build bespoke interactive games on demand — concept, gameflow, industrial design, electronics, software and fabrication — all under one roof for your brand.
How much does a custom branded game cost?
Basic branded games start from €675 (excl. VAT). Full custom builds — with custom sounds, video & imagery, full brand livery, bespoke gameflow and special hardware — run €1.500–€9.000 (excl. VAT), depending on scope, hardware and quantity. Send us the brief and we'll quote it precisely.
What form factors can you build?
Touchscreen kiosks, upright (vertical) cabinets, horizontal and tabletop builds, and giant pushbutton pedestals — plus fully custom form factors designed around your space and activation.
Do you handle both the hardware and the software?
Yes — physical build, electronics and controls, and game software engineering are all done in-house by our own R&D team and engineers.
Can the game be fully branded?
Completely. Cabinet livery, screens, gameflow, scoring, prizes and lighting are built around your brand and campaign.
Where are the machines built?
In-house at our Goirle (NL) R&D and service centre, by our own engineers.