Tools for planning activation budgets, logistics, and ROI
Enter total show cost, captured-lead count, qualification rate, and conversion rate. The calculator returns cost-per-raw-lead, cost-per-qualified-lead, and cost-per-closed-deal. Three numbers that move budget decisions.
Inputs: expected number of shows per year, activation value, freight cost per move, storage cost per year. Output: break-even point in number-of-shows beyond which buying outright costs less than renting.
Inputs: booth m², expected hourly footfall, target conversation length, show hours per day. Output: recommended staff count and a shift pattern that maintains coverage at peak floor times without over-staffing the lulls.
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