whatsapp : +31 6 373 391 43 B2B Event Attraction — Brand Activations — Trade Shows
The Machine That Stops Traffic and Turns Passers-By Into Leads
Strike a Light™ is a 2×2m steel-built reaction challenge machine with 12 illuminated targets. It draws crowds, holds attention, and puts your brand at the centre of the action — at every event, every time.
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Your booth has three seconds to earn attention. Most booths fail.
Trade shows, brand activations, and corporate events are crowded, loud, and competitive. A banner stand and a bowl of sweets is not a strategy. You need something that creates a physical pull — a reason for people to stop walking, turn around, and engage with your team.
The Strike a Light™ Batak Speed Challenge Machine by Made for Arcade does exactly that. The moment someone sees 12 lit targets flashing in sequence and watches another person frantically trying to hit them, there is an instinctive, involuntary reaction: I want to try that.
That moment — the decision to stop and play — is the most valuable second in experiential marketing. Strike a Light™ manufactures that moment, reliably, at every event.
“A machine that draws a crowd without any staff effort is not an expense — it is the highest-ROI item on your event budget.”
Below, we break down everything you need to know about this machine: what it does, why it works for B2B, how to brand it, and how to measure results. If you are an event agency, marketing team, experiential company, or brand manager, this is the most important machine you will evaluate this year.
See Specs & PricingStrike a Light™ — The Original Reaction Challenge Game
Made for Arcade is the inventor and trademark holder of Strike a Light™. The machine presents 12 targets arranged across a large 2×2 metre frame. When the player presses start, targets light up at random. The goal: hit every lit target as fast as possible. The faster you react, the higher your score.
It sounds simple — and it is. That simplicity is precisely why it works. There is no instruction manual, no onboarding, no learning curve. A seven-year-old and a 60-year-old corporate director both understand it in under five seconds. And both of them will play it more than once.
The machine is used globally by entertainment operators, event companies, Formula 1 racing teams, military and air force units, police academies, and professional gyms for reflex training. That pedigree is not incidental — it signals to your audience that this machine is serious hardware, not a gimmick.
- 12 large illuminated targets, lit white, visible from across a hall
- Full steel frame — no flimsy plastic, no flex under impact
- Switches between wall-mounted and free-standing in seconds (detachable legs)
- Universal power: 100–240V, suitable for any country
- Footprint: 200×40cm — narrow, easy to position in any booth layout
The Win / Try / Play Loop: Why People Cannot Walk Past
Reaction-based games trigger three hard-wired psychological drivers simultaneously. Understanding these is key to understanding why Strike a Light™ outperforms every passive marketing asset at an event.
1. Competitive Instinct
The moment a leaderboard is visible or a colleague plays first, the competitive instinct activates. Players are no longer playing a machine — they are competing against a benchmark. They will play again to beat their own score or someone else’s. Dwell time at your booth doubles or triples as a direct result.
2. Physical Engagement
Physical movement creates emotional memory. A brochure is forgotten before the visitor reaches the next booth. A moment of genuine physical effort — the stretch, the hit, the near-miss — is remembered. Your brand, displayed on the machine during that moment, is remembered with it.
3. Social Proof and Crowd Pull
Watching someone play Strike a Light™ is almost as compelling as playing it. A small crowd forms. That crowd attracts more people. Within 20 minutes of setup, your booth becomes the visual anchor point of the entire event floor. No paid placement can achieve this organically.
These three mechanisms combine to produce what experiential marketers call a pull activation — an asset that attracts visitors without any active effort from your team. Your sales staff can focus on conversations rather than flagging people down. The machine does the hard work of generating the crowd.
Every Use Case Where Strike a Light™ Delivers Hard ROI
The machine is not limited to a single vertical. Because it is fully brandable, extremely portable, and universally understood, it performs across a wide range of B2B deployment scenarios.
Trade Shows & Exhibitions
Position Strike a Light™ at the entrance of your booth. It creates instant visual differentiation in a hall of static displays. Visitors stop. They watch. They play. Your team follows up while engagement is at its peak — no cold approach needed.
Brand Activations
Wrap the entire machine in your brand identity. Branded targets, branded back panel (151×170cm), branded centre console. Every photo, every video, every social share from the activation carries your brand. The machine becomes a branded content engine.
Product Launches
Use the leaderboard system to tie game scores to product messaging. Best time wins a product demo, a sample, or a voucher. The game mechanic becomes the launch activation, with your product as the prize. Creates urgency and motivation to engage deeply.
Corporate & Team Events
Nothing unifies a corporate group like a competitive game. Strike a Light™ works for internal events, company days, incentive programs, and client entertainment. Teams compete, managers get beaten by interns, and everyone remembers the event — and the organiser behind it.
Road Shows & Tour Campaigns
Sets up in three minutes, packs down in the same. The steel construction survives repeated loading, road transport, and repeated deployment. Agencies running multi-city or multi-venue campaigns can operate one machine across an entire tour without degradation in performance or appearance.
Festivals & Public Events
At festivals, the challenge becomes monetisation. The optional token / coin acceptor converts the machine into a self-funding attraction. Operators can charge per play, eliminate staffing costs, and cover machine investment within a single event weekend at high footfall venues.
Turn the Machine Into a 2×2m Moving Billboard for Your Brand
Passive signage at events competes for eyeballs from a static position. Strike a Light™ places your branding on a machine that people actively interact with, photograph, and share. The difference in impression quality is not marginal — it is categorical.
Made for Arcade offers multiple branding layers that can be combined to create a fully immersive branded installation:
- Full back panel — a 151×170cm printed graphic panel that hooks directly onto the machine frame. Standard dimensions for immediate print ordering, with a downloadable layout template.
- Target branding rings — donut-shaped brand rings on each of the 12 targets. Every hit reinforces the brand name or logo.
- Centre console panel — the central display area accepts full custom graphics. Brand name, tagline, campaign visual — all available.
- Custom colour frame — the default black steel frame can be powder-coated or wrapped in brand colours.
- Branded leaderboard — the digital leaderboard system is fully customisable: fonts, colours, logo, and messaging, all set via an online admin panel. No technical support required.
The result is a machine that looks like it was built for your campaign — because it was.
Explore Branding OptionsReady to brief your next activation around a machine that actually works?
Strike a Light™ is available to buy outright or rent for individual events. Both options come with full branding support and the free leaderboard system included.
Get Pricing Now Request a Custom QuoteThe Leaderboard System: Lead Generation Built Into the Game
The leaderboard is not a nice-to-have. It is a data capture and lead generation mechanism built directly into the game flow.
Every player enters their name to claim a position on the leaderboard. That name is now in your system. The competitive loop keeps players engaged longer — because nobody wants to be bumped off the top three. Dwell time at your booth increases. Conversation time with your team increases proportionally.
The leaderboard is fully customisable through an online admin panel. Set your brand colours, upload your logo, change the messaging, and publish — all without technical assistance. The live leaderboard displays on any screen, tablet, or TV you connect to the system. No software installation required.
- Included free with every purchase and rental
- Web-based admin panel — change everything from your phone
- Live display on any connected screen
- Configurable player name entry — build your own lead list
- Works across multiple machines simultaneously for large activations
Built to Tour. Built to Last. Full Steel Construction.
Event machines take abuse. They are loaded into vans, unloaded onto trolleys, assembled by tired staff on concrete floors, and then played by hundreds of people across a full event day. Cheap construction shows after three events. Strike a Light™ is engineered for exactly this environment.
The frame is full steel throughout — no composite panels, no hollow profiles, no plastic stress points. The 85kg weight is not a disadvantage: it is the weight of a machine that does not flex, does not wobble, and does not require re-levelling between plays.
The detachable leg system means the machine converts from free-standing to wall-mounted in seconds, without tools. This gives event operators maximum flexibility in venue layouts where booth configurations vary.
| Power supply | 100–240 V (universal) |
| Dimensions | 200 × 200 cm |
| Footprint | 200 × 40 cm |
| Weight | 85 kg |
| Targets | 12 (illuminated white) |
| Mounting | Wall-mounted or free-standing |
| Setup time | Under 3 minutes |
| Warranty | Standard / Extended (optional) |
Three Minutes from Crate to Playing. Zero Technical Dependency.
One of the most undervalued operational advantages of Strike a Light™ is how little it demands from your event team. Setup is mechanical, not technical. There is no software installation, no network dependency for the core machine, no calibration procedure.
Power the machine, press start, and it is ready. That is the complete setup sequence. For an event team managing dozens of logistics simultaneously, this is not a minor convenience — it is a critical operational asset.
🚚 Transport Ready
Optional packing crate available. The machine is designed for repeated road transport without structural degradation. Suitable for multi-city touring campaigns.
⚡ Universal Power
100–240V universal power supply means no adapters, no transformer boxes, no venue-specific electrical concerns. Plug in and go.
🔩 Tool-Free Setup
Detachable legs system requires no tools. Convert between wall-mount and free-standing configurations in seconds, depending on venue layout.
🪙 Optional Coin/Token Mode
Add the token or coin acceptor option to convert the machine into a self-funding attraction. Ideal for public events, festivals, and venues where pay-to-play is appropriate.
How to Think About the ROI of Strike a Light™
Machine investment is a single line on a budget. The outputs it generates — qualified leads, brand impressions, dwell time, social content, and client retention — are recurring and compounding.
For Event Agencies and Rental Operators
At a purchase price of €3,487 excl. VAT, the machine is priced to recover investment within a small number of rental contracts. Premium experiential attractions of this calibre regularly command event rental fees of €800–€2,000+ per engagement depending on market and configuration.
With the optional coin/token acceptor, operators at high-footfall public events can generate direct revenue per play — further accelerating payback. The full steel construction ensures the machine retains operational and resale value across years of heavy use.
Agencies serving multiple clients can sell the branding personalisation as an additional line item, creating margin on top of the base rental rate for every branded deployment.
For Brand and Marketing Teams
Compare the cost of a 2×2m animated LED display — passive, non-interactive, unbranded experience — against the cost of Strike a Light™, which actively draws crowds, generates physical brand interaction, and produces shareable social content at every event.
The leaderboard system adds lead capture to the equation. Player name data collected across an event can feed CRM pipelines, email follow-up sequences, and post-event nurture campaigns — at zero additional cost, using a system included with the machine.
For teams running multiple events per year, owning the machine eliminates repeated rental costs and creates a permanent, rebrandable activation asset that adapts to each campaign with new graphics.
“The machine is bought once. The leads, the impressions, and the crowd it generates belong to every event you deploy it at — indefinitely.”
Configure the Machine to Your Exact Requirements
Strike a Light™ Basic is the starting point. Made for Arcade offers a range of options and add-ons that allow you to tailor the machine precisely to your operational and branding needs.
Packing Crate
A purpose-built crate that protects the machine during transport and storage. Essential for agencies running multi-venue tour campaigns or shipping internationally. Protects the frame and branding elements between events.
Extended Warranty
Extend standard warranty to two years or beyond. For machines in continuous commercial deployment, extended coverage eliminates downtime risk and provides budget certainty for maintenance planning.
Personalised Targets
Each of the 12 targets can be fitted with branded donut rings. Logo, product name, campaign slogan — every player touch point becomes a brand interaction. High visual impact in photo and video content captured at events.
Personalised Centre Console
The central control panel area is the most prominent visual element of the machine when it is not in active play. Full custom graphics on the console panel ensures brand visibility between rounds.
Full Back Panel Branding
A 151×170cm printed graphic panel, precision-cut to slot directly onto the machine frame. MadeForArcade provides a full layout template — just supply your artwork at the correct dimensions. No guesswork, no fitment issues.
Token / Coin Acceptor
Convert the machine into a paid attraction. Accept standard tokens or coins to enable pay-to-play operation. Suitable for festivals, public activations, and any venue where revenue generation per play is the objective.
Who Operates Strike a Light™ and Why
The breadth of verticals deploying Strike a Light™ is one of the clearest indicators of its versatility. The same machine that works on a Formula 1 hospitality circuit works at a financial services trade show, a pharmaceutical congress, a sports brand activation, or a military recruitment event.
🏎️ Motorsport & Pro Sports
F1 teams and professional sports organisations use it for athlete reflex and agility training. The association elevates the machine’s credibility at any consumer-facing event.
🎪 Event Agencies
Rental operators and experiential agencies include Strike a Light™ as a premium interactive offering in their catalogue, sold and branded per client brief.
🏛️ Corporate Marketing Teams
In-house brand teams at technology, FMCG, automotive, and financial services companies use it as the centrepiece of annual event and activation programmes.
💪 Fitness & Training Centres
Gyms, police academies, military bases, and sports performance centres use Strike a Light™ for reflex and hand-eye coordination training programmes. A proven, serious application.
Buy Outright or Rent Per Event — Both Are Designed for B2B
Purchase — Own the Asset
At €3,487 (excl. VAT), outright purchase is the most cost-effective route for any business deploying the machine more than a handful of times per year. You own a fully reusable, rebrandable asset that depreciates slowly due to its steel construction and simple, robust electronics.
Branding assets — back panels, target rings, console graphics — can be replaced per campaign without any modification to the machine itself. Each new event, each new client, gets a freshly branded experience on the same machine body.
The free leaderboard system is included with purchase, indefinitely, at no ongoing cost.
Buy Strike a Light™Rental — Maximum Flexibility
For agencies or marketing teams that need the machine for a single activation or a short campaign window, rental eliminates capital expenditure while delivering the same full-spec machine with the same branding capabilities.
Made for Arcade handles logistics, and the leaderboard system is included with every rental at no additional charge. Rentals can be configured with the full branding package, coin acceptor, and packing crate as required.
Contact the team directly to discuss rental pricing, availability, and lead times for your specific event date and location.
Request a Rental Quote
What B2B Buyers Ask Before Ordering
Is the machine suitable for outdoor events?
The machine is designed for indoor and covered outdoor use. The steel construction is robust in varied conditions. Contact Made for Arcade to discuss specific outdoor configuration requirements for your event type.
How long does branding production take?
Made for Arcade provides a downloadable branding template with exact dimensions for the back panel (151×170cm). Once artwork is approved, production and delivery timelines are confirmed by the team at point of order. Check current production times on the Made for Arcade website.
Can the leaderboard capture player contact details?
The leaderboard system includes configurable player name entry. The admin panel can be set up to collect additional data fields. Consult Made for Arcade for specific lead capture configuration requirements before your event.
Is there a smaller version available?
Yes. Made for Arcade produces Strike a Light™ in multiple sizes for different space and budget requirements. If the 2×2m version exceeds your booth footprint, smaller configurations are available. Contact the team to discuss alternatives.
What is included in the price?
The base price of €3,487 excl. VAT includes the full steel machine with 12 illuminated targets, detachable leg system, universal power supply, and the free leaderboard system. All additional options — packing crate, extended warranty, branding packages, and coin acceptor — are available as configured add-ons. Request a full configuration quote to price your exact spec.
The Most Effective Interactive Attraction Available for B2B Events
Strike a Light™ by Made for Arcade — fully branded, fully portable, and built to generate engagement at every deployment. Purchase or rent. Configure to your exact campaign requirements.
View Machine & Order Request a Formal QuoteMade for Arcade — Inventor, Manufacturer, and Global Supplier
Made for Arcade is based in the Netherlands and Belgium. The company designs, manufactures, and supplies interactive entertainment machines for brand activations, exhibitions, corporate events, and retail environments globally. Strike a Light™ is an original Made for Arcade invention — trademarked and continuously developed since launch. The team provides full pre-sale configuration support, branding production, and post-sale technical assistance. B2B, B2G, and B2C clients across Europe and beyond are served from the Netherlands headquarters.