Reaction Tower is a batak-style speed & reflex game that draws a crowd at trade shows, brand activations and events — visitors race to hit illuminated targets while live scores pull spectators in. Six game modes span light fun to intense reflex training, with 30–60 second rounds handling 20–50 players per hour. Plug-and-play on standard 5 volt USB power (runs off a power bank), compact at 45×45×205 cm, with no moving parts — and fully brandable to your campaign as an option.
Ex-VAT · EU businesses outside NL pay 0% VAT with a valid VAT number (entered in the cart).
Rentals ship from our service centre in the Netherlands. We arrange delivery and return for you — to a trade-show stand, an office, or straight to your door for a smaller event or party, anywhere in Europe. Tell us where and when and we’ll quote it. For bigger or repeat use, buying can beat rental-plus-transport — just ask for both prices.
Reaction Tower is a high-energy, batak-style reflex challenge built to draw a crowd and keep visitors engaged at events, trade shows, and brand activations.
Participants race to hit illuminated targets as fast as they can, turning simple hand-eye coordination into a fast-paced competition that naturally attracts spectators. Bright LED targets and an instant score display make the game easy to understand and exciting to watch — within seconds, visitors step up, try to beat the high score, and pull others into the challenge.
Six unique game modes — spot, color, patterns, trail, up/down and sequence — range from light entertainment all the way to intense reflex, agility and peripheral-vision training. One machine covers casual event fun and serious competitive activations alike.
Why it works on the floor
Short 30–60 second rounds mean 20–50 players per hour can take a turn, so booth traffic keeps moving while engagement stays high. Bright visual feedback and live scoring create a natural audience as people watch competitors chase the current best time — passive foot traffic becomes active participation, and visitors stay interacting with your brand for longer. The competitive, fast-reaction format is built to be filmed and shared, so each play has the chance to become content people pass on. Run it as a timed challenge where the day’s top scores unlock prizes, discounts or social shoutouts and you turn dwell time into repeat attempts and memorable brand moments.
A buy-once asset, built and branded in-house
Reaction Tower is plug-and-play: power up and it sets itself, ready in about five minutes with no host needed and fully automated, unattended play. It runs on standard 5 volt USB power, so a power bank works just as well as a wall outlet — no nearby socket, no problem. The compact 45×45×205 cm tower weighs 30 kg and needs only a 0.8 × 1.4 metre footprint, so it slots into any booth or venue. With no moving parts, proven Sanwa buttons and robust electronics, it is built to keep running through high-traffic days. Designed and built 100% in-house by MadeforArcade, the graphics, colours and game music can be fully branded to your campaign or sponsor as an option.
Also known as a batak-style reaction wall, strike-a-light or speed & reflex tower — ideal for trade show booths, brand activations, experiential marketing, corporate event rentals, festivals and product launches.
Full custom branding, sponsor graphics and adjustable game music available as an option — designed, built and exclusively distributed by MadeforArcade Europe.
This EC Declaration of Conformity (Annex II.1.A, Machinery Directive 2006/42/EC) confirms that the Reaction Tower Batak Style Reflex Game for Events, Trade Shows & Brand Activations - rental, manufactured by Made for Arcade B.V., Besterdstraat 9a, 5051HH Goirle, Nederland, complies with the relevant provisions of the Machinery Directive 2006/42/EC, EMC Directive 2014/30/EU and RoHS Directive 2011/65/EU.
Harmonised standards applied: EN ISO 12100:2010, EN IEC 61000-6-1, EN IEC 61000-6-3, EN IEC 63000. The technical file is held by the manufacturer at the address above.
The Turbo Tower (reaction tower) and strike-a-light 6-in-1 are both speed-and-reaction games that comes in 2 shapes , either as a tower, or octagon with illuminated target buttons and six built-in game modes. This manual covers safe use, the power supply, the controls, the start-up self-test, all six games and the settings menu.
Caution: the machine is tall with a raised centre of gravity and can tip over if pushed hard — place it on a flat surface. Use only a stable 5 V / 2 A USB supply; an under-powered supply can overheat the machine and is not covered by warranty.
Disclaimer
Made for Arcade makes no representations or warranties with respect to this manual and, to the maximum extent permitted by law, expressly limits its liability for any failure to conform to any warranty resulting from the replacement of this manual with another. In addition, Made for Arcade reserves the right to revise this publication at any time without obligation to notify any person of the revision.
The information in this documentation contains general descriptions and/or technical characteristics of the performance of the machine mentioned in this documentation. This documentation is not intended as a substitute for, and should not be used to determine, the suitability or reliability of this machine for specific user applications.
It is the duty of such user or system integrator to carry out — in relation to the relevant specific application or use of the product — an adequate and complete risk analysis, evaluation and testing of the products.
Please note: all images used in this manual are for illustrative purposes only and may differ from the actual product. This is because the colours, dimensions and other properties of the actual product may differ from the image.
Made for Arcade and/or its affiliates or subsidiaries are not responsible or liable for any misuse of the information contained in this document. If you have any suggestions for improvements or changes, or have found any errors in this documentation, please let us know.
All relevant national, regional and local safety regulations must be followed when installing and using this machine. For safety reasons and to ensure compliance with the documented system data, the components may only be repaired by the manufacturer.
If machines are used for applications with technical safety regulations, the relevant instructions must be observed. Failure to observe this information may result in personal injury and/or damage to the machine.
This machine is intended for entertainment purposes only. It is not intended for use for profit, for the wagering or payout of money, or for gambling or games of chance. Made for Arcade makes no representation or warranty that the use, installation or operation of this machine is permitted or lawful in any particular region, country, jurisdiction or venue. It is the sole responsibility of the buyer and/or end-user to ensure that their use of the machine complies with all applicable laws, regulations and licensing or permit requirements (including any gambling, gaming or amusement regulations).
This is the English user manual (or an automatic translation thereof). Manuals in other languages may be available on request.
Power supply and surge protection
Arcade and entertainment machines are computer-controlled and contain sensitive electronics. Mains power at events, venues and even ordinary outlets is frequently unstable or “dirty” — voltage spikes, surges, sags and brown-outs, flicker, overloaded or shared circuits, generators, long extension runs and the switching of nearby equipment can all push the supply outside the machine’s safe operating range.
You must always connect the machine through a good-quality surge protector, and — wherever the supply is unreliable or the machine must not lose power unexpectedly — through an uninterruptible power supply (UPS). These sensitive machines cannot tolerate power spikes, surges, brown-outs or sudden cut-offs.
Damage, data loss or malfunction caused by power-supply problems is not covered by warranty. Failure to use adequate power protection can lead to machine malfunction and, in some cases, a risk of fire or bodily harm. If you are unsure about your power supply, consult a qualified electrician before use.
Support and service
For more information, service, technical support, ordering user manuals, or for any other questions, please contact: Made for Arcade Besterdstraat 9a, 5051HH Goirle, The Netherlands Email: [email protected] · Web: madeforarcade.com
Machine description
The Turbo Tower is a speed and reaction game with various built-in features and settings. It is intended for home entertainment and is not designed for commercial use. The minimum age for use is 14 years; underage players should only use the machine under the direct supervision of an adult. The user selects games through the built-in menu and can influence play by toggling options on and off in the user menu.
The Turbo Tower.
Intended use
The Turbo Tower is intended for domestic entertainment use and is not designed or intended for commercial use. It must never be left in operation unattended — always supervised by a competent adult. Never run it for more than 4 hours at a time; after a maximum of 4 hours, disconnect it from the power supply for at least 20 minutes. The minimum age for use is fourteen; underage players should only use the machine under adult supervision.
Risks when using the machine
Using the machine may involve risks. Before use, ensure everyone involved understands the risks and the machine’s limitations. The machine is never 100% predictable, so a competent adult must always supervise and be able to intervene. Never run it for more than 4 hours at a time (then switch it off, plug removed, for at least 30 minutes). The machine is tall with a raised centre of gravity and can tip over if players push hard against it or the buttons.
Unpacking and preparation
Remove the Turbo Tower from the wooden or steel crate (if applicable).
Remove all packaging materials such as foam, plastic or cardboard.
Place the machine on a flat surface and make sure the USB power cord is not a tripping hazard.
Commissioning
The Turbo Tower operates on 5 volts / 2 amps. Use only a short-circuit-proof USB adapter (or batteries) that provides a stable 5 V at at least 2 A without ripple — most phone chargers meet this. Inspect the machine and cord for defects or damage and do not connect anything damaged. After checking, plug the USB cord into the back/bottom of the machine; it starts automatically (you may hear a noise at start-up).
Caution — power supply: ensure the supply can always deliver full current. If it can’t, the built-in boost converter tries to compensate, driving high currents through the machine that can cause damage, overheating or fire. Always ensure at least 4.9 V is available; if needed, use a USB power/voltage meter between the supply and the machine. Damage from an incorrect power supply is not covered.
Operation of the machine
The playing field has several illuminated buttons (targets) that light up depending on the selected game; each target must be pressed quickly or in a specific order (see the game modes). A menu button on the playing field is used to select game modes or change settings.
Decommissioning the machine
Disconnect the machine from the power supply completely. Do not leave it unattended while connected to the power supply.
Periodic maintenance
Service the machine every 4 hours of use, or at least once a week for light use.
Visual inspection of wiring and mechanisms
Check all (internal) parts and cables for damage, breakage or abnormal behaviour — energetic play can jam buttons or pull on cables and mechanisms. Always disconnect the power before working inside.
Buttons and operation
Menu button (directly below the screen, centre of the machine): short press = start game / confirm selection; long press = go to settings.
Target buttons (the other buttons in the tower): press the correct target to score in games; press any target to select games in the game menu; in the user menu, press a red-lit target to increase a value or a green-lit target to decrease it.
Startup procedure
When powered, the machine starts automatically and runs through:
The welcome screen is shown.
Intro music plays.
An internal check runs — all targets light red, then green, then blue. (Hold the menu button down during this to jump straight into the settings menu.)
All targets light orange together for a self-test — press every button one by one to continue; each press dims that target, confirming the button and logic work. If no button is pressed, the self-test is skipped after 10 seconds.
Standby (attract) mode: the machine waits for a player and shows light patterns to attract attention.
Game menu — choose from 6 games
In attract mode, long-press the menu button until the screen prompts you to release it. Press any target button (not the menu button) to cycle through the options (1-2-3-4-5-6-7-1-2-3…):
Game 1: reaction mode
Game 2: match the colour
Game 3: match the pattern
Game 4: bouncing hunt
Game 5: up and down
Game 6: 2 in order
Option 7: user settings
When a game is shown, confirm by briefly pressing the menu button — you return to attract mode and can start the game by pressing the menu button again.
Game variations explained
In every game, targets stay lit for a shorter time as the game speeds up. If you collect more points than set in the user menu before the timer reaches zero, you get a win screen — otherwise a loss screen.
Game 1 — reaction mode
A random target lights up; press it as fast as possible to score. If you miss it in time, a new target is chosen. Wrong presses or misses don’t deduct points.
Game 2 — match the colour
A ring around the menu button lights a random colour and every target gets a random colour. Find and press the target matching the menu ring’s colour as fast as possible. Wrong presses or misses don’t deduct points.
Game 3 — match the pattern (difficult)
A coloured pattern lights around the menu button and each target gets a random pattern. Press the one target whose pattern matches (note: patterns on the targets can be rotated, and only one matches at a time). A wrong press deducts 1 point; a miss deducts nothing.
Game 4 — bouncing hunt (intense)
The top target lights, then each one below in order to the bottom, then back up — you know which is next, so it’s fast-paced and you constantly chase up and down. Wrong presses or misses don’t deduct points.
Game 5 — up and down (mostly)
Top target lights, then bottom, then top, then bottom… but sometimes another target is secretly lit, so watch for deviations. A wrong press deducts 1 point, and a miss also deducts a point.
Game 6 — 2 in order
Two targets flash quickly — first blue, then red — then go dark. Repeat the two in the correct order as fast as possible; once correct, two new targets appear. This tests your field of vision and concentration. Wrong presses or misses don’t deduct points.
User menu settings
Two ways to enter the user menu: (1) during start-up, while the targets flash red/green/blue, hold the menu button until the screen says to release it; (2) during attract mode, hold the menu button until the screen says to release it. Press any target button (not the menu button) to select menu options, choose option 7 (Settings), and confirm with the menu button.
When setting a value, one target ring turns red and one turns green: red target = value −1, green target = value +1, menu button = confirm and go to the next option.
Setting
Description
Range
SFX volume
Volume of the effect sounds
0–10
Music volume
Volume of the background music
0–26
Game time
How long a game lasts (seconds)
20–120
Winning score
Points needed to win
2–99
Troubleshooting
Problem
Solution
Machine does not start
Check there is a 5 V / 2 A supply; battery empty? wrong supply voltage?
Buttons react strangely
Supply voltage too low — use a supply that delivers at least 2 A at 5 V.
The game goes way too fast
Game time in settings is very short, which makes the game accelerate quickly — extend the game time.
I don’t hear any sound
Turn up the SFX volume (effects) and/or the music volume.
Precautionary measures
The machine is intended for indoor use only and is not designed for outdoor installation. When installing indoors, avoid:
Wet areas.
Flammable materials.
Uneven surfaces.
Blocking emergency exits, fire extinguishers or other emergency equipment — keep them easily accessible.
Places with heavy vibration.
Do not make any modifications to the machine, and always switch it off during maintenance or when leaving it unattended — ensure the power supply is completely disconnected — to prevent electric shock or short circuit.
Specifications may vary or change over time. Verify all specifications prior to purchase. No rights can be derived from this information.
Questions
Can it be branded with our design?
Yes — most machines can be branded by our design department per your specifications. Simply send your artwork and our team will go to work for you, delivering a turn-key custom-branded solution.
Do you provide warranty on your machines?
Absolutely! Each machine comes standard with a 1-year full service and parts warranty at any of our service centers, no questions asked. You can extend warranty to a full 2 years by clicking the option box above (highly recommended). See our T&C for details.
Do you ship to my country?
Yes — for sales we ship worldwide; for rentals we prefer to limit shipping to Western Europe. And if you have your own carrier account (FedEx, DHL, etc.) you can always arrange to have your order picked up from our service centers.
How are products packed?
For trucking, train or air cargo, crating is needed — check the option box above to add the custom wooden protective crating the carrier requires. If you arrange your own pickup, crating is optional and may save you the cost of having a custom frame built.
Can I rent this instead of buying?
Most of our machines are available to rent for events and activations. Tell us the venue and dates and we’ll quote rental + transport, or both prices so you can compare.
Can you pre-load our prizes, tokens or content?
Yes — we can pre-load prizes, capsules, tokens or your own media so the machine arrives play-ready for your event.