whatsapp : +31 6 373 391 43Â ACTIVE GAMES WORK HARDER
Turn reflex and speed into a crowd-pulling competition !
Reaction Tower is a high-energy reflex challenge designed to draw attention and keep visitors engaged at events, trade shows, and brand activations. Participants race to hit illuminated targets as quickly as possible, transforming simple reactions into a fast-paced competitive experience that naturally attracts spectators.
The tower’s bright LED targets and instant score display make the game easy to understand and exciting to watch. Within seconds, visitors step up, try to beat the high score, and encourage others to join the challenge.
With multiple game modes ranging from light entertainment to intense reaction training, Reaction Tower works equally well for casual event engagement and competitive brand activations.
Fast rounds, clear scoring, and high visibility make it a powerful tool to create crowds around your booth and keep visitors interacting with your brand.
instant benefits
High throughput
Short game sessions allow many visitors to participate per hour, keeping booth traffic moving while maintaining engagement.
Social media friendly
Fast reactions, visible scores, and competitive gameplay naturally encourage filming and sharing on social platforms.
Fully brandable
Graphics and colors can match your campaign or sponsor
Instant gameplay
Visitors understand the challenge and gameplay immediately
6 games in 1 machine
choose from fun and simple interaction all the way to professional training
for fun or for fitness
Settings can be adjusted to go from leisure to full work-out modes. Something for everyone.
SIMPLY STEP UP AND START PLAYING
Perfect for
• Trade show booths
• Brand activations
• Experiential marketing campaigns
• Corporate Event rentals
• Promotional road shows
unique entertainment works
A reflex challenge that draws a crowd
Attract attention
Reaction Tower turns simple hand-eye coordination into a dynamic and competitive experience. Players hit illuminated targets as they light up, testing reaction speed, focus, and agility.
Increase dwell time
Bright visual feedback and instant scoring create a natural audience as people watch competitors attempt to beat the current high score.
Create memorable brand moments
The spectator appeal makes the tower highly effective at attracting attention on busy exhibition floors and event spaces.
Play one of 6 game modes
From beginner fun to expert challenges
REAL USE CASE
TRADE SHOWS & EXHIBITIONS
At a busy trade show, Reaction Tower creates a visible challenge that naturally attracts visitors to your booth. Attendees compete to beat the fastest reaction time while colleagues and spectators watch the scoreboard. This turns passive foot traffic into active engagement and keeps visitors interacting with your brand longer.
REAL USE CASE
Brand activations
During a brand activation campaign, Reaction Tower can be used as a timed challenge where participants try to achieve the best reaction score of the day. High scores can unlock prizes, discounts, or social media shoutouts, encouraging repeat attempts and sharing. The competitive format increases participation and creates memorable brand interaction.
FOR FUN , FOR FITNESS , OR FOR SCIENCE !
DESIGNED FOR YOU
FULLY AUTOMATED
UNATTENDED PLAY
your staff can do what it does best while your entertainent runs itself.
EASY TO SET UP
PLUG AND PLAY
it does not get simpler than this. Once you have power the machine sets itself.
WORKS ANYWHERE
NO POWER – NO PROBLEM !
reaction tower runs on standard 5 volt USB power so also runs on power packs.
FITS IN EVERYWHERE
SMALL FOOTPRINT
takes up very little room but has huge impact at any event or venue.
CUSTOMIZABLE
BUILT BY MADEFORARCADE
we are the source, so we can build and brand your machine the way you like it.
UNIQUELY YOURS
NO-ONE ELSE HAS IT !
you’ll be talked about as people have never seen anything like it.
NO GUESSING , IT JUST WORKS
PROVEN EFFECTIVE FUN ENGAGEMENT
Trade Shows
Brand Activations
Festivals
Product Launches
IT IS SO EASY
Setup and deployment
Designed for high-traffic environments, the machine is self-contained, fully automated, and requires minimal operator intervention during normal play. Audio effects, colored LED rings, and a high-score memory system combine to create an engaging, competitive experience for players of all ages.
MADE FOR YOU
Customization
This machine can easily be customized to show your product or call to action.
Want to go further ?
We can adjust or modify just about everything on this machine as it is designed and built 100% in-house by MadeforArcade studios.
WE HAVE YOU COVERED
Reliability and support
Reaction tower is extremely reliable and has no moving parts that can break down.
All interaction with the player is through proven relaible sanwa buttons and the electronics are robust.
Technical staff is always available to answer any questions or to provide support
CONNECT WITH UW NOW !
Ready to Implement This Game at Your Next Event?
Get pricing, customization options, and delivery details in minutes.
Our team will help you choose the right setup for your location.
specs :
game time :
30-60 seconds
power requirements :
110-240 volts – 50 Hz
weight :
30 kilograms
dimensions :
45x45x205 cm
min floor space req :
0.8 x 1.4 meters
players per hour :
20-50
setup :
plug and play
setup time :
5 minutes
host needed :
none / unattended
automatic gameplay
min height required :
2.2 meters
spot – color – patterns – trail – up/down – sequence
6 unique games in 1 machine
Your computer controlled strike a light is custom built in Europe and comes standard with 6 exciting games and various settings. Games and modes vary from light entertainment all the way up to intense workout or challenging reflex, agility and peripheral vision training.
* level 1 : Random lights light up, push them as fast as you can to score more points, but be fast because it starts slow but goes faster and faster
* level 2 : A colored ring appears on the center console. Try to find the matching color as fast as you can before the colors change again.
* level 3 : Patterns are generated by the processor. Find the matching patterns to reach the highest score and call yourself a strike-a-light professional.
* level 4 : targets light up trailing from top to bottom and back up. Fast action for a little workout
* level 5 : targets bounce between top and bottom providing squat or stretch workout ; but stay focused , every now and then a random target appears
* level 6 : Simon style , 2 targets light up fast in sequence then go dark. hit them in correct order. Peripheral vision and reaction training.
Each level has speed and difficulty settings as well as sound and music settings.
UNIQUE CROWD MAGNET
Reaction Tower – speed challenge game
FOR FUN OR A LIGHT WORKOUT
FREE LEADERBOARD INCLUDED
enter the demo administrator panel here and change anything you want !
then watch your live leaderboard example here !
Customize it any way you want
free of charge with any
machine purchase or rental
competition is in the DNA of MadeforArcade ! To take that experience to the next level, we are proud to offer you our exclusive, internet-based Leaderboard System with every rental and purchase.
Completely free of charge with any machine purchase.
Design your free leaderboard online in your own admin panel. Change colors , fonts and style to match your product, brand or event.
read more ……
live leaderboards increase dwell & conversions
