Reaction Tower is a high-energy, batak-style reflex challenge built to draw a crowd and keep visitors engaged at events, trade shows, and brand activations.
Participants race to hit illuminated targets as fast as they can, turning simple hand-eye coordination into a fast-paced competition that naturally attracts spectators. Bright LED targets and an instant score display make the game easy to understand and exciting to watch — within seconds, visitors step up, try to beat the high score, and pull others into the challenge.
Six unique game modes — spot, color, patterns, trail, up/down and sequence — range from light entertainment all the way to intense reflex, agility and peripheral-vision training. One machine covers casual event fun and serious competitive activations alike.
Why it works on the floor
Short 30–60 second rounds mean 20–50 players per hour can take a turn, so booth traffic keeps moving while engagement stays high. Bright visual feedback and live scoring create a natural audience as people watch competitors chase the current best time — passive foot traffic becomes active participation, and visitors stay interacting with your brand for longer. The competitive, fast-reaction format is built to be filmed and shared, so each play has the chance to become content people pass on. Run it as a timed challenge where the day’s top scores unlock prizes, discounts or social shoutouts and you turn dwell time into repeat attempts and memorable brand moments.
A buy-once asset, built and branded in-house
Reaction Tower is plug-and-play: power up and it sets itself, ready in about five minutes with no host needed and fully automated, unattended play. It runs on standard 5 volt USB power, so a power bank works just as well as a wall outlet — no nearby socket, no problem. The compact 45×45×205 cm tower weighs 30 kg and needs only a 0.8 × 1.4 metre footprint, so it slots into any booth or venue. With no moving parts, proven Sanwa buttons and robust electronics, it is built to keep running through high-traffic days. Designed and built 100% in-house by MadeforArcade, the graphics, colours and game music can be fully branded to your campaign or sponsor as an option.
Also known as a batak-style reaction wall, strike-a-light or speed & reflex tower — ideal for trade show booths, brand activations, experiential marketing, corporate event rentals, festivals and product launches.
Full custom branding, sponsor graphics and adjustable game music available as an option — designed, built and exclusively distributed by MadeforArcade Europe.
