whatsapp : +31 6 373 391 43 As you may know, collecting user data at events is bound by many European laws, like the GDPR, which carry heavy fines and may set your company back financially. But you also need prospects and leads from your events so you are caught in a difficult position. Not anymore though. With our series of “Press & Connect” event entertainment solutions you can now engage and entertain your audiences, have them interact with your product , AND collect their user data legally and automatically. Better yet, people will actually line up to give you their e-mail addresses, phone numbers or social media accounts.
THE BIG RED BUTTON
Our “Press & Connect” games all revolve around easy to play and easy to understand games that capture visitors and allow you to engage and interact with your audience. Typically there is a winning element in each game that allows you to hand out promotional items and collect user data at the same time.
Each game is played using the big red button on a pedestal. The attractive force of this button alone is enough to make people line up for your products.
how to legally get those leads and user data
Step 1 : Choose a “Press & Connect” game
Simply browse our line-up of games with the big red button, or have our IT team develop or modify a game specifically for you ! Each game runs in a large media obelisk combined with a stand-alone pushbutton pedestal.
Step 2 : make it exclusive and scan the QR code
Place the included stanchions and ropes so visitors line up. People attract people. Place the QR code near the “entrance” and visitors will automatically scan it with their own phone.
After scanning they will arrive at the easy 5-second sign-in page. Here they fill out their e-mail address to play the game and win a prize.
E-mail and other data is instantly validated and the user receives an entry pass on their screen.
Step 3 : users interact with your brand
Showing their “entry-pass” users get to play one of the “Press & Connect” games. They are having fun and are winning a prize while audiences watch them play. Double exposure for your brand and a perfect chance to let visitors “win” your promotional items
Letting visitors “win” an item instead of simply giving away promotional items provides you with a legal way to collect user data , but it also triggers an emotional response that bonds your visitor to your product so much more. By providing a sense of exclusivity ( through the barrier ropes and stanchions ) and by creating an “entry pass” feeling, your visitors subconsciously experience that they have become part of a select group, which makes the bond to your brand even stronger. Best of all you can contact participants later, as they voluntarily gave their user data and have now become part of a group of highly responsive prospects that interacted with your products.