Top European Trade Shows Summer & Autumn 2025 for Entertainment Machines

If you’re an exhibitor looking to captivate audiences with engaging entertainment machines across Europe in 2025, this comprehensive guide is for you. From gaming conventions to marketing expos and event technology fairs, discover where to showcase your arcade games, reaction machines, and digital prize wheels.

These trade shows attract thousands of professionals and consumers, offering perfect opportunities to generate leads, build brand awareness, and demonstrate how MadeForArcade’s interactive products can enhance visitor engagement.

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June – July 2025

1. IBC 2025 (International Broadcasting Convention)

Date: 13 – 17 June 2025
Location: Amsterdam RAI, Netherlands

Description: IBC is Europe’s premier media, entertainment, and technology event, bringing together broadcasters, content creators, and tech innovators.

Ideal Machines: Interactive arcade units and mobile reaction games are excellent for showcasing how entertainment blends with technology and branding.

Suggested Products:

2. Gamescom 2025

Date: 21 – 25 August 2025
Location: Koelnmesse, Cologne, Germany

Description: The largest gaming event in Europe, attracting gamers, developers, and media from all over the world.

Ideal Machines: Competitive reaction games and arcade cabinets perfect for engaging gaming enthusiasts and organizing tournaments.

Suggested Products:

3. European Festival Awards 2025

Date: July 2025 (exact date TBD)
Location: Various locations, Europe

Description: Recognizes excellence in festival experiences across Europe, attended by festival organizers and suppliers.

Ideal Machines: Portable reaction games and digital prize wheels ideal for festival activation ideas.

Suggested Products:

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August – September 2025

4. Promo & Marketing Expo 2025

Date: 10 – 12 September 2025
Location: Messe Frankfurt, Germany

Description: A leading trade show for marketing professionals, featuring promotional products and event activation ideas.

Ideal Machines: Branded digital prize wheels and interactive games that create buzz and direct visitor engagement.

Suggested Products:

5. Event Tech Live Europe 2025

Date: 16 – 18 September 2025
Location: ExCeL London, UK

Description: Europe’s leading event tech expo, showcasing the latest in event production and interactive technology.

Ideal Machines: Reaction games and interactive arcade stations designed to boost event engagement and networking.

Suggested Products:

6. Sponsorship Marketing Summit Europe 2025

Date: September 2025 (exact dates TBD)
Location: Rotating Europe locations

Description: Gathering of sponsorship and marketing leaders focused on innovative brand activations.

Ideal Machines: Interactive entertainment machines that provide measurable engagement for sponsorship campaigns.

Suggested Products:

7. Tech & Events Expo 2025

Date: 23 – 25 September 2025
Location: Messe Berlin, Germany

Description: Event industry expo focusing on technology, logistics, and entertainment for live events.

Ideal Machines: Portable arcade machines and prize wheels to demonstrate live event entertainment solutions.

Suggested Products:
https://madeforarcade.com/product/custom-arcade-machine
https://madeforarcade.com/product/digital-prize-wheel

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October – November 2025

8. Euro Attractions Show (EAS) 2025

Date: 21 – 23 October 2025
Location: Fira Barcelona, Spain

Description: Europe’s largest trade fair for amusement parks, leisure, and attractions industries.

Ideal Machines: Rental-ready arcade units and interactive games for parks, museums, and family entertainment centers.

Suggested Products:
https://madeforarcade.com/product/arcade-cabinet-classic
https://madeforarcade.com/product/strike-a-light-v3

9. Festivak 2025

Date: 29 – 30 October 2025
Location: Expo Haarlemmermeer, Netherlands

Description: The Netherlands’ largest festival trade event, connecting festival and event professionals.

Ideal Machines: Mobile reaction games and prize wheels perfect for showcasing festival engagement tools.

Suggested Products:
https://madeforarcade.com/product/mobile-strike-a-light
https://madeforarcade.com/product/digital-prize-wheel

10. Sage Event Show 2025

Date: 12 – 14 November 2025
Location: Paris Expo Porte de Versailles, France

Description: Leading European show for corporate events, live communication, and incentives.

Ideal Machines: Interactive arcade games and reaction challenges ideal for team-building and corporate client entertainment.

Suggested Products:
https://madeforarcade.com/product/strike-a-light-v3
https://madeforarcade.com/product/arcade-reaction-game

11. Digital Signage Summit Europe 2025

Date: November 2025 (exact dates TBD)
Location: Berlin, Germany

Description: Conference and exhibition focusing on digital signage, interactive displays, and customer engagement technology.

Ideal Machines: Arcade machines with integrated digital signage features to deliver branded interactive experiences.

Suggested Products:
https://madeforarcade.com/product/custom-arcade-machine
https://madeforarcade.com/product/digital-prize-wheel

12. European Event Show 2025

Date: 19 – 20 November 2025
Location: RAI Amsterdam, Netherlands

Description: Major trade show for event organizers, suppliers, and venues focusing on event innovation and services.

Ideal Machines: Interactive games and prize wheels that enhance live event experiences and brand activations.

Suggested Products:
https://madeforarcade.com/product/strike-a-light-v3
https://madeforarcade.com/product/digital-prize-wheel

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Additional Tips for Exhibitors Using Entertainment Machines

• Maximize visitor engagement: Interactive games keep visitors longer at your booth, increasing chances for meaningful connections.
• Customize for branding: Use custom skins and logos on arcade machines to enhance brand visibility and cohesion.
• Capture leads: Combine your games with QR codes or tablet registration forms to effortlessly gather visitor information.
• Mix and match: Offer a variety of games—reaction-based, classic arcade, and prize wheels—to appeal to diverse audiences.
• Focus on mobility: Portable machines give you flexibility to showcase at multiple venues or festivals easily.

Summer and autumn 2025 are filled with excellent European trade shows and events perfect for presenting your entertainment machines. By selecting shows that align with your target market and demonstrating your products’ interactive appeal, you will maximize your business opportunities.

For personalized advice on which MadeForArcade machines best suit your exhibition needs, contact us today.