Trade shows move fast. Flights get delayed. Freight arrives “sometime today.” Booth builds run behind. Meanwhile, the doors are opening and you still need something that pulls people in.

This is where we shine: because MFA is close to most major European venues, we can deliver full service while exhibitors are still en-route. When your team arrives and sees the booth for the first time, the entertainment is already in place, tested, and ready to run.

Our projects usually start with a simple question: “What do you want visitors to do?” Scan a QR code? Leave a business card? Book a demo? Meet sales? Launch a product?

From there we design the right “moment” for your booth: a quick, easy-to-understand game that creates lines, laughter, and a reason to stop—while keeping your lead capture clean and professional.

• 1) Pre-show planning: branding files, prize logic, language, and lead capture method.
• 2) Build + test: machines configured, lighting tuned, signage proofed, spares packed.
• 3) Delivery + install at the venue: placed exactly on your floor plan, powered, and checked.
• 4) On-site support: we stay nearby for tweaks, refills, and “show-floor reality.”

Example 1 — The “Delayed Flight” Prize Wheel

A global software brand wanted a simple attraction: spin the wheel, win a branded prize, and scan a QR for a meeting slot. Their marketing lead was flying in during booth build day. The plan: we delivered the prize wheel early, installed it, tested the spin tension, and pre-loaded the prize sections (including a few “big win” slots for scheduled VIP moments).

When the team arrived—jet-lagged and busy—they found a fully dressed corner of the booth already running. Staff training took minutes, not hours: “Spin → celebrate → scan → next.”

Example 2 — Custom Hook-a-Duck That Matches a Brand Launch

A large industrial exhibitor had a serious product launch, but didn’t want a booth that felt cold. The solution was a premium hook-a-duck build: clean, modern, branded panels, and a “quick play” format that produced a crowd without blocking the demo area.

The detail that mattered: we handled the messy parts. Water level, floating behavior, signage placement, and a fast reset flow so the game didn’t become a bottleneck. The booth crew walked in, saw it running, and immediately understood how it fit the story they wanted to tell.

Example 3 — A Claw Machine That Collects Leads Without Feeling Pushy

A multi-country brand wanted the “wow” factor of a claw machine, but still needed serious lead capture. We set up a simple rule set: play is triggered by a scan (or staff code), prizes match visitor profiles, and the machine is tuned for fair, repeatable outcomes—no frustrating “rigged game” vibe.

The result is predictable booth behavior: people stop, watch, try, and then talk. The sales team stays in control of the flow instead of chasing people down the aisle.

The difference isn’t just the machine. It’s the on-site reality: power, placement, timing, traffic flow, venue rules, and “everything that goes wrong at minute one.”

MFA handles the operational layer so your team can focus on the actual reason you’re there: meetings, pipeline, partnerships, and visibility.

• Local to major European venues: faster response, less stress, fewer unknowns.
• Full service: delivery, placement, setup, tuning, and show-floor support.
• Custom branding: panels, signage, prizes, and “match the campaign” details.
• Built for trade shows: reliable, quick reset, staff-friendly, and crowd-safe.

Tell us your venue, show dates, and what you want visitors to do. We’ll propose the right activation: prize wheels, hook-a-duck, claw machines, or a custom build that fits your booth footprint and brand.